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Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Book details

Format
Paperback
Author
Philip Cateora || John Graham || Mary C. Gilly || Mary Gilly
ISBN-13
9780077122850
Language
Engels
Edition
International student ed of 3rd revised ed

Paperback

International Marketing

door Philip Cateora || John Graham || Mary C. Gilly || Mary Gilly

€ 18,00
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