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For courses in international business.
Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Author
Ricky Griffin || Michael Pustay, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292313733
Publication date
2019-11-18
Pages
624
Edition
9th edition
Dimensions
216 mm × 274 mm × 23 mm
Weight
1220 g
Country of origin
US

Paperback / softback

International Business: A Managerial Perspective, Global Edition

door Ricky Griffin || Michael Pustay

€ 49,50
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