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Cultural Understanding in International Business

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.

The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.

International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Author
John Wild || Kenneth Wild, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292095042
Publication date
2015-05-21
Edition
8th edition
Dimensions
220 mm × 275 mm × 20 mm
Weight
1000 g
Country of origin
US

Paperback / softback

International Business: The Challenges of Globalization, Global Edition

door John Wild || Kenneth Wild

€ 53,99
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