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Entrepreneurship is the engine that drives any successful industry or economy, including hospitality, tourism and leisure sector. This book aims to develop a greater understanding of the process and context for entrepreneurship, and provides key concepts which will enable the reader to become more entrepreneurial themselves.

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

Book details

Format
Paperback / softback
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Author
Michael Rimmington || Clare Williams || Alison Morrison, Butterworth-Heinemann Ltd, Taylor & Francis Ltd
ISBN-13
9780750640978
Publication date
1998-12-11
Pages
268
Dimensions
189 mm × 246 mm
Weight
500 g
Country of origin
GB

Paperback / softback

Entrepreneurship in the Hospitality, Tourism and Leisure Industries

door Michael Rimmington || Clare Williams || Alison Morrison

€ 18,00
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