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About this product

For courses in Entrepreneurship, Small Business Management, and Starting a Business.


 

 

A Comprehensive, Practical Approach to Starting a Business

For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.

 
In its 4th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalise different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.

 

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Author
Steve Mariotti || Caroline Glackin, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292097411
Publication date
2015-05-14
Edition
4th edition
Dimensions
216 mm × 274 mm × 22 mm
Weight
1180 g
Country of origin
US

Paperback / softback

Entrepreneurship: Starting and Operating A Small Business, Global Edition

door Steve Mariotti || Caroline Glackin

€ 35,10
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