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This concise textbook arms students and managers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. A rich companion website with downloadable tools, case materials and current examples from the media is also included.

Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy. It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness of the corporate strategy decisions of others. Readers will learn how to do the analysis for answering questions such as 'Should we pursue an alliance or an acquisition to grow?', 'How much should we integrate this acquisition?' and 'Should we divest this business?'. The book draws on the authors' wealth of research and teaching experience at INSEAD, London Business School and University College London. A range of learning aids, including easy-to-comprehend examples, decision templates and FAQs, are provided in the book and on a rich companion website.

Book details

Format
Hardback
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Author
Phanish Puranam || Bart Vanneste (University College London), Cambridge University Press, Cambridge University Press
ISBN-13
9781107120914
Publication date
2016-03-31
Dimensions
155 mm × 229 mm × 18 mm
Weight
590 g
Country of origin
US

Hardback

Corporate Strategy: Tools for Analysis and Decision-Making

door Phanish Puranam || Bart Vanneste (University College London)

€ 104,69
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