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About this product

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.

Book details

Format
Paperback
Author
Paul A Argenti || Paul Argentini || Argenti Paul
ISBN-13
9780071254113
Publication date
16 april 2006
Language
Engels
Edition
4

Paperback

Corporate Communication

door Paul A Argenti || Paul Argentini || Argenti Paul

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