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About this product

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Book details

Format: Multiple-component retail product
Publisher: Cengage Learning, Inc
Imprint: South-Western College Publishing
Author

Business Research Methods | Myboeken

Barry J. Babin || Mitch Griffin || William G. Zikmund || Jon Carr, South-Western College Publishing, Cengage Learning, Inc

ISBN-13

9781133190943

Publication date

2012-05-01

Edition

9th edition

Dimensions

216 mm × 277 mm × 25 mm

Weight

1390 g

Country of origin

US

Multiple-component retail product

Business Research Methods

door Barry J. Babin || Mitch Griffin || William G. Zikmund || Jon Carr

€ 18,00

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