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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Author
Philip Kotler || Kevin Keller, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292093147
Publication date
2015-06-18
Edition
6th edition
Dimensions
190 mm × 230 mm × 20 mm
Weight
561 g
Country of origin
US

Paperback / softback

Framework for Marketing Management, A, Global Edition: European Edition

door Philip Kotler || Kevin Keller

€ 82,08
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