Does your DNA have a hidden purpose, and could it be the transformation of consciousness itself? Gene Keys offers a means of unlocking your untapped potential by awakening the sleeping genius inside you.

Is our destiny written inside our very DNA?Richard Rudd suggests that humanity is on the verge of a major shift in consciousness rooted in a new understanding of how our genes operate. He introduces this fantastic possibility, showing how the gene keys are an inner language designed to transform our core beliefs about ourselves and raise us to a higher level of awareness. The book works alongside state-of-the-art online profiling software that provides instantaneous free 'Hologenetic Profiles', based on astrological data and revealing the underlying genetic patterns governing your relationships, your finances, your health and your life purpose.As the reader contemplates the 64 Gene Keys over time and applies their insights in his or her own life, so one's belief system will begin to change and our DNA will actually start to transform the way we think and feel.