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Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Book details

Format: Paperback
Author: Paul A Argenti || Paul Argentini || Argenti Paul
ISBN-13: 9780071276153
Publication date: 01 maart 2009
Language: Engels
Edition: 5

Paperback

Corporate CommunicationInternational Edition

door Paul A Argenti || Paul Argentini || Argenti Paul

€ 26,99

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